Food / QSR · Pune · 2025
Lower CAC without starving the kitchens
-41%
customer acquisition cost
-41%
CAC
+62%
Order volume
+33%
App CVR
Challenge
A fast-growing cloud kitchen network was paying too much for every order. Creative was generic. The website and app store pages leaked intent.
Solution
We rebuilt local campaign structure city by city, shot food that looked craveable, and fixed conversion on landing pages and WhatsApp ordering.
Result
Customer acquisition cost down 41% while order volume grew.
National ads were wasting spend in cities where BiteKart had no density. We flipped to geo-true campaigns and menu-led creative.
Photography did the heavy lifting. If the food does not look inevitable, no amount of bidding will save the account.
A faster ordering path on mobile closed the leak between craving and checkout.
Services: Performance Marketing · Creative & Content · Web Development
