Exam-season search that filled the counsellor calendar

+72%

counselling form fills

+72%

Form fills

68%

Show-up rate

-51%

Wasted keywords

Challenge

Parents search in a panic. BrightPath was buying every competitor keyword in Haryana and still missing the courses they actually run.

A page per course, ads timed to board and entrance calendars, and a counselling form that asked class and target exam up front.

Counselling form fills up 72% in the peak window without doubling spend.

Panipat parents do not want a national edtech brand. They want a centre they can visit after school.

We wrote like a counsellor, not a ranking mill. Faculty and batch timings sat above the fold.

Ads ramped before forms opened and cooled when batches were full.