Homeowners who had already seen the work before they called

inbound briefs / quarter

9/qtr

Inbound briefs

+19 pts

Close rate

2.4x

Organic visits

Challenge

Leads were relatives of relatives. The portfolio lived on a Drive link. SEO was an afterthought.

Project stories with rooms, budgets, and Rewari / Dharuhera context, plus a site that loaded like a magazine instead of a PDF.

Nine inbound project briefs a quarter from people who already understood the style.

Interior SEO is slow and worth it. We wrote like a site visit, not a keyword list.

Homeowners arrived with a room in mind. Discovery calls got shorter.

Ads only amplified finished projects. The site did the selling.