Trial bookings in a 4 km radius, not a viral reel

trial bookings in month one

Trials

61%

Show-up

34%

Trial to member

Challenge

The gym wanted reach. What it needed was trials from people who could actually drive over after work.

Pin-drop ads, a one-screen landing page, and WhatsApp scripts for the front desk. Memberships followed the trials.

47 trial bookings in the first month of local ads.

Jhajjar does not need a national fitness influencer. It needs a map pack and a page that loads on 4G.

We excluded Delhi interest targeting that looked cheap and never walked in.

The desk messaged the same day. Speed closed more trials than another shoot.