A Gurugram kitchen brand that escaped coupon hunters

38%

repeat order rate

Grain & Glow Kitchen campaign visual produced by Ads House

38%

Repeat rate

-22%

CAC

-40%

Discount days

Challenge

Trial packs were selling. Repeat was not. Broad Meta ads trained people to wait for 40% off.

Solution

We killed the widest audiences, rebuilt the offer around a 7-day pantry trial, and sent first-time buyers a sequence that earned the second jar without another coupon.

Result

Repeat orders reached 38% while discount days dropped.

D2C food in Gurugram is expensive traffic. We sold a habit, not a festival hamper.

Creative showed actual meals, not lifestyle fluff. PDPs loaded fast on mid-range Androids.

Once the second order stuck, lookalikes finally had a profitable seed.

Services: Performance Marketing · Creative & Content · Brand Building

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