Edtech · Hyderabad · 2024
Organic demand that no longer depended on ads alone
3.2x
organic traffic
3.2x
Organic traffic
86
Keyword page-one
+214%
Demo from SEO
Challenge
Learnly's paid pipeline was expensive and seasonal. Organic search was an afterthought. Category keywords were owned by giants.
Solution
We built a topic cluster strategy around career outcomes, rewrote programme pages, and paired SEO with YouTube explainers and a faster site.
Result
Organic traffic 3.2x in eight months. Demo requests from search became a real channel.
Edtech SEO in India is a long game against well-funded incumbents. We did not chase every keyword. We chased intent that converts to a counselling call.
Programme pages were rebuilt around outcomes, faculty proof, and placement narratives. Blog clusters supported those pages instead of living as orphan traffic.
Technical SEO and SSR made the content eligible to rank. The content made it worth ranking.
Services: Marketing Strategy · Web Development · Creative & Content
