First checkouts that the workshop could actually fulfil

+81%

first-time checkout rate

+81%

Checkout rate

-33%

Size returns

-2.5 days

Fulfilment lag

Challenge

Photos were fine. Size guides were not. Celebrity-style creators drove orders the unit could not stitch on time.

Honest size charts, retargeting that did not nag, and local parent creators in Meerut and nearby towns — not metro celebrity accounts.

First-time checkout rate up 81% with fewer returns from wrong sizes.

Meerut kidswear dies on COD returns. We made size the hero of the PDP.

Creators were parents in the same climate and festive calendar.

Ads paused when the cutting table was behind. Growth followed capacity.