Beauty / D2C · Delhi NCR · 2024
A skincare brand that stopped discounting its way to growth
+240%
revenue growth
+240%
Revenue
+29%
Repeat rate
-44%
Discount days
Challenge
Lumora was addicted to 40% off. Revenue existed. Margin and brand equity did not. Repeat purchase was weak.
Solution
We rebuilt the brand story around clinical-luxe Indian botanicals, created a content engine, and shifted acquisition from coupon-led to proof-led creative.
Result
Revenue +240% in 12 months with fewer discount days.
Discounting had trained the Lumora audience to wait. We changed the story, the packaging language, and the ads so the product felt worth full price.
UGC-style routines, dermatologist proof, and a quieter, more premium site replaced screaming sale banners.
Paid media was restructured around first-purchase profitability plus a CRM sequence that earned the second order.
Services: Brand Building · Creative & Content · Performance Marketing
