Fintech · Bengaluru · 2025
A fintech launch that paid for itself in week six
6.4x
campaign ROAS
6.4x
Peak ROAS
-53%
CPA drop
+38%
Activation rate
Challenge
A new payments product needed users in a category owned by giants. The founder was burning cash on broad awareness with no activation loop.
Solution
We rebuilt the acquisition funnel around one job-to-be-done, launched high-intent search plus YouTube, and shipped an onboarding flow the ads could honestly promise.
Result
6.4x ROAS at peak. Cost per activated user down 53%.
Fintech in India is noisy and distrust-heavy. We stopped selling 'the future of payments' and started selling a specific outcome for a specific merchant.
Creative led with proof and speed. Landing pages matched the promise. Onboarding was shortened from 14 fields to the minimum the product actually needed.
Once unit economics worked in Bengaluru and Hyderabad, we scaled lookalikes without letting creative fatigue kill the account.
Services: Marketing Strategy · Performance Marketing · Custom Software
