Skincare / D2C · Noida · 2025
By Ads House · Founded 2026 · Rohtak
Noida botanicals that grew without another 40% off sale
+54%
monthly revenue
+54%
Revenue
+21%
Repeat
-36%
Discount days
Challenge
Revenue existed because of discounts. Margin and repeat did not. The site looked like a sale banner with a product somewhere underneath.
Solution
A quieter brand story, proof-led ads, and a PDP that explained the routine. Search carried the high-intent buyers; Meta stopped leading with strikethrough prices.
Result
Monthly revenue up 54% with fewer discount days.
Noida D2C skincare buyers have seen every 'clean' claim. We showed batch notes and a routine, not a festival countdown.
The first purchase had to be profitable enough to fund the second. Coupons became a win-back, not the homepage.
Once full-price creative worked, we stopped teaching the audience to wait.
Services: Brand Building · Performance Marketing · Creative & Content
