Catalogue ads that stopped paying for mobile bounces

3.8x

blended Meta ROAS

3.8x

Meta ROAS

-24%

Mobile bounce

+17%

AOV

Challenge

Stationery looks cheap to advertise until you see ROAS. Collection pages crawled. Brand and catalogue campaigns were one messy ad set.

We split brand from catalogue, compressed images, and rebuilt collection filters so a teacher could find notebooks in two taps.

3.8x blended ROAS on Meta after the funnel stopped leaking.

Greater Noida school-run buyers shop on the phone in a hurry. Slow grids killed the cart.

Catalogue ads pointed at in-stock SKUs. Brand ads told a short story and stepped out of the way.

Once mobile converted, we could raise spend without lighting money on bounce.