Fashion / D2C · Mumbai · 2025
From invisible boutique to a lead-generating fashion house
+187%
qualified leads
+187%
Qualified leads
2.1% → 4.8%
Site conversion
4.6x
Paid ROAS
Challenge
A premium Indian fusion label had a beautiful product and a website that nobody could find. Paid ads sent traffic to a slow catalogue. Qualified enquiries were stuck.
Solution
We repositioned Velora as occasion-wear with a point of view, rebuilt the site on Next.js, and launched a creative-led Meta + Google campaign with lookbooks that actually converted.
Result
Qualified leads up 187% in 90 days. Return rate down. Average order value up.
Velora had craft. The market could not see it. Search ranked generic saree aggregators. Social looked like every other festive dump of product flat-lays.
We tightened positioning around modern occasion-wear for working women in metros, rebuilt information architecture around occasions not SKUs, and shot a campaign that felt like cinema, not a catalogue.
Performance creative and a faster site did the rest. The same media budget started producing sales conversations instead of bounce.
Services: Brand Building · Web Development · Performance Marketing
